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How to add Google Analytics tracking ID to my BetterWorld account

The GA integration tracks page views, checkout starts, and successful purchase along with campaign details

Anna Speicher avatar
Written by Anna Speicher
Updated this week

To add a Google Analytics tracking ID to your BetterWorld account follow these steps:

1. Find your GA4 Tracking ID. Here's a support article by Google to show where to locate the ID.

2. Then, from your dashboard click on Team settings located in the dropdown menu in the top right corner of the screen.

3. Click Integrations in the left sidebar. Then add your Google Analytics Tracking ID and click Save GA tracking ID.

Once your GA tracking ID has been saved, we’ll begin sending the following events to your Google Analytics account:

Pageview

Each time a user visits a page on your BetterWorld site.

InitiateCheckout

When a user arrives at a non-bid checkout page.

Example data:
​

event_source: "betterworld"
bw_campaign: "Campaign Title"
bw_campaign_id: 123
bw_campaign_type: "auction|giveaway|etc"

Purchase

When a user completes a non-bid payment.

Example data:
​

event_source: "betterworld"
bw_campaign: "Campaign Title"
bw_campaign_id: 123
bw_campaign_type: "auction|giveaway|etc"


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