Facebook Pixel: What is it and how to add it to your BetterWorld account.

How do I add a Facebook Pixel to my BetterWorld account?

1) Find your Facebook Pixel ID in your Facebook Events Manager. It
should be a 16-digit number.

2) In the BetterWorld dashboard, go to the Integrations page within the Team Settings section of your account.

3) Add your Pixel ID and press save!

Once your Pixel ID has been saved, we’ll begin sending the following events to Facebook:

Pageview	Each time a user visits a page on your BetterWorld site.
InitiateCheckout	When a user arrives at a non-bid checkout page. Example data: { value: 500.00, currency: 'USD', content type: 'product', content name: 'Campaign Title', content_ids: ['auction_12345'] } The campaign ID in the "content_ids" array will be prefixed by the campaign type: "auction", "donation campaign", "impact_campaign", "crowdfunding", "event", or "giveaway"
Purchase	When a user completes a non-bid payment. Example data: { value: 500.00, currency: 'USD', content type: 'product', content name: 'Campaign Title', content_ids: ['giveaway_12345'] }
Initiate Bid	When a user arrives at a bid check out page. Example data: { value: 250.00, currency: 'USD', content type: 'product', content name: 'Item Title', content_ids: ['auction_12345', 'item_23456'] }
Bid	When a user places a bid. Example data: { value: 250.00, currency: 'USD', content type: 'product', content name: 'Item Title', content_ids: ['auction_12345', 'item_23456'] }

For more information about the Facebook Pixel, visit Facebook's website here: https://www.facebook.com/business/learn/facebook-ads-pixel.