How to Add Facebook Pixel to My BetterWorld Account

To add a Facebook Pixel to your BetterWorld account follow these steps:

1. Find your Facebook Pixel ID in your Facebook Events Manager. It should be a 16-digit number.

2. From your dashboard click on Team settings located in the dropdown menu in the top right corner of the screen.

3. Click Integrations in the left sidebar.

4. Click on the text box, enter your Facebook Pixel ID and click Save.

Once your Pixel ID has been saved, we’ll begin sending the following events to Facebook:

Pageview	Each time a user visits a page on your BetterWorld site.
InitiateCheckout	When a user arrives at a non-bid checkout page. Example data: { value: 500.00, currency: 'USD', content type: 'product', content name: 'Campaign Title', content_ids: ['auction_12345'] } The campaign ID in the "content_ids" array will be prefixed by the campaign type: "auction", "donation campaign", "impact_campaign", "crowdfunding", "event", or "giveaway"
Purchase	When a user completes a non-bid payment. Example data: { value: 500.00, currency: 'USD', content type: 'product', content name: 'Campaign Title', content_ids: ['giveaway_12345'] }
Initiate Bid	When a user arrives at a bid check out page. Example data: { value: 250.00, currency: 'USD', content type: 'product', content name: 'Item Title', content_ids: ['auction_12345', 'item_23456'] }
Bid	When a user places a bid. Example data: { value: 250.00, currency: 'USD', content type: 'product', content name: 'Item Title', content_ids: ['auction_12345', 'item_23456'] }

For more information about the Facebook Pixel, visit Facebook's website here: https://www.facebook.com/business/learn/facebook-ads-pixel.