We started BetterWorld with a desire to build a business that would serve the common good. Our vision was to create a platform with best-in-class fundraising tools, offering time-saving automation and an intuitive user experience. Importantly, we chose to make it free so that no individual or organization would ever be constrained by budget in their pursuit of doing good.

Our founding team has decades of collective experience in every role in the nonprofit world. We’ve served on boards and teams, consulted and advised, been donors and supporters, event attendees and hosts. We’re well familiar with both the pain points and frustrations, but also with the joy and satisfaction of doing meaningful, impactful work that changes people’s lives.

We have a passion for imagining new ways for businesses to do good. We live in a globalized time where capitalism is the most dominant force in human history – with speed and reach unlike any other institution ever. But capitalism is a means to an end. Is that end, the maximization of profit, making as much money as possible, or should it be directed toward other virtues? Could it be a force for good? If so, what would that look like? What would it mean for a business to be good? How would that business treat its employees, customers, and community? In many ways, these questions still animate our journey with BetterWorld.

Our early years were focused on:

Today, BetterWorld serves thousands of organizations that join us every month. Our core values remain:

While we certainly aren’t perfect, we focus every day on improvement, and we’ll never stop trying to build a business that serves the common good.