Generally, we start the bidding for you at 25% of the item's estimated value. However, you can change this initial setting. We do recommend setting starting bids between 10% and 30% of the item value. The lower you go, the more individuals you can get involved with – which, regardless of auction performance, pays dividends from an engagement perspective. This strategy also helps you spur on more competition at the end of the auction, which is a key factor in performance.