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How to Encourage Bidders to Make a Donation on the Auction Page.
How to Encourage Bidders to Make a Donation on the Auction Page.

Here are all the ways bidders can donate during your Auction!

Sam Jauch avatar
Written by Sam Jauch
Updated today

Some bidders may not want to bid on an item and partake in your Auction, but they would still like to donate to your cause and support your organization. There are many ways they can do this!
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Please Note: Impact Items and other Standard Donations will be charged immediately upon checkout, not at the end of the Auction with the winning bids.


Use the "Donate" button

You will notice a "Donate" button at the top right corner of every campaign and page on BetterWorld. This "Donate" button is connected to the Standard Donation Campaign that is set up by default when you first create a BetterWorld account.

You can edit this button from the dashboard:

1. Click Edit Profile in the drop-down menu in the upper right corner of your screen.

2. Click Donation button in the left sidebar.

3. On this page you can choose to not show the donation button on your campaign pages, change the button text, and choose which Donation Campaign you would like the button to link to. You can either use the pre-made Standard Donation Campaign, or create a new Donation Campaign specifically for auction donations or for another cause you would like your Auction participants to donate to.


Hyperlink a donation campaign to your Auction's description

You can choose a Donation Campaign, copy the campaign's URL, and hyperlink it into your Auction's description or to your items' descriptions. To hyperlink text, highlight the text and you will see a grey menu popup. Click the link icon, paste the URL for your Donation Campaign and save.

Then bidders will be able to click the hyperlinked text and be redirected to the Donation Campaign of your choosing!


Use our Impact Giving tool

This is a great option if you do not want your Auction participants to be redirected to a donation page outside of the Auction. With the Impact Giving tool, you can add fund-a-need items for a set price, or use it for "buy-it-now" items that you want to sell in your Auction for a set price. You can also use this tool to add suggested donations your Auction. Here is how that looks when it is all set up -- you can set suggested donation amounts, like this:
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Or you can set up fund-a-need donations, like this:

To import an Impact Giving Campaign into your Auction follow these steps:
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1. From the dahsboard click Auctions on the left side, then Manage on the Auction you would like to edit.

2. Click Settings in the left sidebar. Then click Impact Items along the top bar.

3. Choose an Impact Campaign from the dropdown menu or click Create a new Impact Campaign. Next, choose the position of the Impact Campaign within your Auction.
Remember to click Save!

If participants scroll through the available items and decide they do not want to bid, this option gives them an easy way to still donate. Here is a also helpful video guide on how to add Impact Items to your Auction:
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